Harvey Nichols chooses Flexistems from Hewitt & Booth for prestigious Christmas window display.
Harvey Nichols, the UK’s premier fashion retailer, has sought the pipe cleaner know-how of Huddersfield based, Hewitt & Booth to help create their famous Christmas Window Display. Multi-coloured flexible chenille stems will be at the centre of 3D forest scene displays in their seven UK stores from Manchester to Dublin over the festive period. This comes after the companies first collaborated back in 2009, when Harvey Nichols designed an “underwater” themed window.
Following a brief from Harvey Nichols, and two rounds of sampling, Hewitt and Booth produced specialist 15 meter coils of wide diameter chenille pipe cleaners in 24 shades and 5 different colour themes. There are a variety of shapes, straight, bump, and tapered. Yarn has been dyed and wound specially for the job, stretching the boundaries of ordinary pipe-cleaner manufacture.
The flexistems have been sculpted together by the Design Team to create headdresses and other props on horned and winged “enchanted creatures” set amongst a magical forest scene.
The project came about when the Harvey Nichols Display Team contacted Customer Sales Manager Karen Preston via the Hewitt & Booth website “It’s wonderful to have this opportunity to work with such a prestigious company” said Karen, she went on to add “It’s a brilliant project to work on as it allows us to be really creative as well as using our many years of technical manufacturing expertise and we can’t wait to go see the end result in our local Leeds Harvey Nichols store.”